BI Design

BI Design is an executive‑led advisory helping organizations turn AI, analytics, data, product, and operational investments into measurable enterprise value.

We partner with senior leaders when AI, analytics, and transformation efforts stall—most often due to misaligned strategies, ineffective operating models, unclear decision rights, and poor governance across complex, end‑to‑end operations.

• AI, analytics, data, and product strategy aligned to business objectives
• Supply chain analytics, optimization, and decision enablement
• Back‑office optimization and enterprise process excellence
• Operating model design for analytics, AI, and digital products
• Digital and product‑led transformation
• Governance, decision rights, and value realization

BI Design operates through focused advisory engagements, partnering directly with executives to shape strategy and operating models that scale across the enterprise.

Our approach emphasizes executive‑level partnership rather than staff augmentation, clear linkage between strategy and execution, and disciplined focus on measurable business outcomes.

BI Design is founded and led by Heather Cooley, a senior executive and recognized leader in analytics, data, AI, product strategy, and enterprise transformation.

Heather brings more than 25 years of experience building and scaling capabilities across healthcare, CPG, manufacturing, and consulting—supporting leaders navigating complex, high‑stakes transformation agendas.