About BI Design

BI Design is an executive‑led advisory helping organizations turn AI, analytics, data, product, and operational investments into measurable enterprise value.

We work with senior leaders when AI, analytics, and transformation efforts stall—most often due to misaligned data, analytics, and product strategies; ineffective operating models; unclear decision rights; and weak governance across complex operations.

BI Design operates through focused advisory engagements, partnering directly with executives to shape AI, analytics, data, and product strategies and the operating models required to scale them across the enterprise—particularly where supply chain performance, back‑office efficiency, and process excellence drive results.

Our work spans:

• AI, analytics, data, and product strategy
• Supply chain and operational decision enablement
• Back‑office optimization and enterprise process excellence
• Operating model design and value realization

BI Design is founded and led by Heather Cooley, a senior executive and recognized leader in analytics, data, AI, product strategy, and enterprise transformation, with over 25 years of experience building and scaling capabilities across healthcare, CPG, manufacturing, and consulting.

We support leaders facing complex decisions who need clarity, structure, and results.