About BI Design

BI Design is a strategy and advisory firm focused on designing data, analytics, and AI capabilities that deliver sustained enterprise value. We work with senior leaders to move beyond experimentation and build the operating models, decision structures, and execution discipline required to scale AI responsibly and effectively.

Our work begins upstream—where strategic clarity, accountability, and design choices determine whether AI becomes a competitive advantage or stalls after pilots.

AI advantage is designed—not discovered.

Lasting advantage does not come from technology alone. It comes from intentional design: of operating models, governance, decision rights, and product ownership. BI Design brings a design‑led, executive‑focused approach to helping organizations turn analytics and AI into durable business capabilities.

Heather Cooley

Founder, BI Design

Heather Cooley is an executive data, analytics, and AI leader with more than 25 years of experience designing and scaling enterprise analytics and data science organizations. She has led transformation initiatives across global companies, delivering hundreds of millions of dollars in measurable business value through analytics, decision intelligence, and operating‑model design.

Heather partners closely with C‑suite and senior functional leaders to align data and AI investments with business strategy, design operating models that scale, and translate advanced analytics into decisions that materially improve performance.

She brings deep experience across supply chain, operations, and enterprise transformation, with a reputation for bridging strategy and execution and translating complex concepts into practical action.

BI Design operates as a senior‑level advisory and design partner, engaging where clarity, structure, and leadership alignment matter most.

We support organizations through:

• Executive advisory
• Data & AI operating model design
• Strategy and transformation roadmapping
• Targeted design and alignment sprints
• Fractional or interim leadership roles

Our engagements are intentionally flexible and tailored to the needs of leaders navigating complexity, scale, and transformation.

BI Design works with leaders and teams who:

• Are scaling AI beyond pilots
• Require clarity on operating models and governance
• Need analytics and AI to drive real decisions and outcomes
• Operate in complex, global, or asset‑intensive environments

Our work spans industries, with deep expertise in supply chain, operations, and decision‑intensive functions.

If you are ready to move from experimentation to enterprise impact, we would welcome the conversation.